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          英語導游服務現狀
          
						
						
						
						
						
          
						
						
					
          					
					 
           
          前言：本站為你精心整理了英語導游服務現狀范文，希望能為你的創作提供參考價值，我們的客服老師可以幫助你提供個性化的參考范文，歡迎咨詢。
           
          英語導游服務現狀
           
          【摘要】旅游業的競爭歸根到底是人才的競爭，導游員作為旅游工作的一線人員，是旅行社和旅游者之間的紐帶，也是旅游人才競爭的關鍵因素之一。本文通過對上海旅游業現狀分析，重點研究了上海導游員的現狀問題，并就這些問題從增加導游人員數量上和提高導游人員素質等方面提出了一些改進建議。
           
          【關鍵詞】上海；導游現狀；導游服務
           
          Introduction
           
          Throughoutthepastcentury,Shanghaihashadnumerousnametagsattachedit,suchasthe“whoreoftheEast”,the“ParisoftheOrient”andthe“PearlofChina”.TheimageofShanghai,morethananyotherChinesecity,isbountifulinthewest.Asthelargestandmostprosperouscityinthenation,Shanghaiistheeconomic,financialandculturalcenterofChina.Shanghaiasafastandmodernmetropoliscanattractmoreandmorepeoplefromallovertheworld.ItisknowntoallthatShanghaiisthecitythatmostvisitorswillpayavisit.Therefore,tourismindustryinShanghaiisdevelopingrapidly.
           
          Inrecentyears,moreandmoreinternationalmeetingsareheldupinShanghailikeAPEC.Ontheonehand,itpromotestourismdevelopmentinShanghai.Ontheotherhand,thetourismindustryinShanghaifacestheshortageoftourguides,especiallythehigh-leveledtourguides.Consequently,thisresearchwillfocusonthecurrentsituationsoftourguideserviceinShanghai.
           
          1．TheCurrentSituationofTourismIndustryinShanghai
           
          WiththerapiddevelopmentoftheeconomyinShanghai,tourismisbecominganewandsunrisingindustry.Throughthetouristyearbook(2002),youcangetthefollowingdata.From1997to2002,thenumberoftheforeignvisitorsincreasedfrom1.65millionto2.725million.Theaverageannualincreaserateisabout12.22percent.Theforeignexchangeearningsaregoingupfrom1.32billionto2.28billion.Theaverageannualgrowingrateisto11.55percent.Andthenumberofthetravelersinhomegrowsfrom67.8millionto87.61million.Theaverageannualincreaserateisabout5.26percent.Thetotaltouristincomewillbeupto11.826billionRMB.Theaddedvalueintourismindustryoccupyfrom4.4%to6.0%amongtheGDPofShanghai.Sothetourismwillbeapillarinthethirdindustry.
           
          AsitisknowntoallthatinnextfewyearsthedevelopmentofthetourisminShanghaiwillprobablyrelyontheeconomicandcultureeffectcausedbytheExpositionin2010,whichisanunprecedentedopportunityforthetourisminShanghai.Meanwhileitisatryfullofchallenges.ThesuccessfulbidfortheExpoin2010meansthatShanghaihasmadegreatstridestothedirectionoftheinternationalcity.ItwillbethepeakperiodforthetourismindustryinShanghai.
           
          TheExpowillsupplythreeopportunitiesforthetourisminShanghai.Firstly,citytouristresourceisbecomingricherandmoreofadistinguishingfeature.FortheExpoin2010,Shanghaiwillconstructalotofinternationallandscapearchitecturesandbesttrafficnetsandecologicalenvironment.Infact,since1984,theShanghaimunicipalgovernmenthasimprovedastrategyfocusingontheconstructionofinfrastructure,telecommunicationandenergyfacilities.Inrecentyears,thecityhaspumpedsome10%ofitsGNPand40%ofitstotalfixedassetsinvestmentintotheconstructionofthecity’sinfrastructure.Secondly,moreandmoreinternationaltradeactivitieswillgatherupinShanghai.TheExpoiscalledthegrandmeetingofOlympicsofeconomy,technologyandculture.Thirdly,thenumberofpeoplecomingtoShanghaiforavisitwillincreasesharply.Accordingtotheanticipation,foreignvisitorswillbeover5.5millionin2010andtravelersinnationwillreach13thousandto15thousand.
           
          2．TheProblemsoftheCurrentTourguideServiceinShanghai
           
          Fromthefollowdescription,youwillfindthatthetourguideteaminShanghaiisinalittledisorder.Sometourguideswithouttheprofessionalcertificatearepursuingthisjoballthesame.Additionallytherearesometourguidestakeupthiscareeronlyaspart-timejob.Forexample,apartoftourguideswilltakeadvantageofthegoldenweektoshowsomevisitors.Asamatteroffact,itseriouslyaffectsthemarketorderofthetourguides.
           
          2.1ALackoftheTourguidesinShanghai
           
          ThroughtheanalysisofthetourguideinShanghai,youwillcometoknowthegeneralsituationofthedistinguishingpersonalityandproblemsoccurringinthetourguideteam.
           
          BasedonthedatafromtheShanghaiMunicipalTourismAdministrativeCommission,thereareabout15,000peoplewhoowntheprofessionalcertificatesastourguidesinShanghai.However,lessthanhalfofthemaretakingupthiscareer.Tooursurprise,thereareonly10peoplewhoarethesupertourguides.Manysecondarytourguidesarestillworkinginthefrontline.Butmostoftopgradetourguideswhohavebeenworkedinthislineforseveralyearsnowarethedepartmentalmanagers.Onthecontrary,someofthetourguidesinShanghaiareinshortofeducationalbackgroundandpracticalexperiencedealingwithemergencies.
           
          ExcepttheChinesetourguide,similarlyalargenumberofforeignlanguagetourguidesareinurgentneed.Nowadaysmoreandmoreoverseas-fundedenterprisescrowdintoYangtzeRiverDeltasuchShanghai,Hangzhouandsoon.Shanghaihasbecomeaheateddestinationoftheinvestmentfortransnationalcorporations.AccordingtothedatainformationfromShanghaiStatisticalBureau,about190majortransnationalcompanieshaveinvestedinShanghai,acitythatisdirectlyunderthecentralgovernmentwithtotalinvestmentsoaringofUSDollars1.98billion.OrsomegrandactivitieswillbeholdupinShanghai.ThereisnowonderthatagoodmanyforeignersfromallovertheworldwillenjoythescenicspotsinShanghaimorethanothercities.
           
          2.2InstabilityinthefieldofTourguidesinShanghai
           
          Presentlytourguidesinourcityisaveryyoungteam.Thetourguidebelow20years,21to30years,31to40years,41to50yearsandover50yearstakeup13.3percent,56.8percent,20.2percent,7.4percent,2.3percentrespectivelybasedonthereportofhumanresourceoftourguideinShanghai.Becausetheyareallveryyoung,itistooearlyforthemtodecidewhethertheywillworkinthisfieldforlong.Inmostcases,theyoungtourguidestakeupsuchoccupationinashortperiodoftime.Oncetheygettiredofthisjob,theywilltryenteringanotherindustry.Itiseasytofindthatitwilltakeplentyoftimeandenergytobeagoodtourguide.Atourguidewillshowdifferenttouriststothesameplaceforseveraltimes.Andatourguideshouldarrangeanythingforthecustomersandbemorecareful.However,mostChildreninShanghaiarealltheapplesinparents’eye.Theyouthsareinterestedintheinvariablelife.Inmostcases,fewofthemwilltakethisjobasaforeverone.MoreoverShanghaiisacityoffastbeat.Itismorepossiblethatatourguidewillchangeanotherjobmoreofopportunitiesandchallenges.
           
          2.3LowerCapabilityofTourguides
           
          Inthetimebeing,Shanghaihastheproblemoftheshortageofhighqualitytourguidewithhigheducationalbackgroundandgoodmorality.OfallthetourguidesinShanghai,thegraduatesfromseniorschoolofsecondarytechnicalschoolareabout41.7percent.Andthetourguidegraduatingfromjuniorcollegesareonlytakingup48.3percent.Fewgraduatesofabachelordegreewillbeengagedinthecareerastourguides.
           
          Inaddition,therequesttothepeoplewhowanttoattendthetestasatourguideislowercomparatively.Thegraduatesofseniorschooljustcanbequalifiedtotakepartinthetest.Itisreportedthatthereareabout6,000peoplewhowillapplytoattendinthetestthisyear.
           
          Itisbecauseofthelowdoortothetestthattourismindustryisinashortageofbothskilledtourguidecoveringsomeinternationalguidesandinterpreters.MostofthetourguidesinShanghaiarenotavailableforthehigheducationandprofessionaltechniques.
           
          2.4MisunderstandingoftheTourguideCareer
           
          Firstly,manygraduatesholdtheideathatsincetheirmajoris“touristmanagement”sotheyareboundtobeamanagerevenattheinitialstage,therefore,itisverycommonforthemtochangejobstoavoidthetiringtaskasatourguideinthefirstline.
           
          Secondly,somepeoplethinkthatthetourguideshouldbeservecustomers.Itseemsthatthiscareerislowerthananyothervocationsintherank.Butthetruthisonthecontrary.ThetourismindustryinShanghaiisbecomingthekeylineforthethirdindustry.Thenthegovernmentispayingmoreattentionandcostalottothisbusinessinordertoattractmoretoptouristtalents.
           
          Atlast,insomepeople’seyes,thiscareerisunstable.Thetourguidecannotbepaidsteadyincomeeverymonth.However,inmostcases,peoplethinktourguideinShanghaishouldrelyonthebackhanderfromthecustomerratherthanthewagefromthetouristagencies.
           
          3.SeveralSuggestionsonImprovingTourguideServiceinShanghai
           
          3.1ImprovingTourguideCapacity
           
          TourguideisadevelopingoccupationinShanghai.Ofcourse,tourguidesshouldseekformoreimprovementduringthecourseofthedevelopment.Meanwhiletourguidesshoulddomoretoleaveadeepimageandimpressionasatourguidetothevisitors.Agoodtourguidemustbefirstlyofthemeritsasfollows.
           
          Tomakebettertrainingofthegoodtourguide,on6thJuly2004,thefirsttourismtalentsnurturingbaseinShanghaiisestablishedinShanghaiJuniorCollegeofTourism.
           
          Thefirstnurturingbasefortourismtalentsisbuiltonthecooperationbetweenschoolandcompany.Thetourismcompanyprovidestheprogramwithteachingequipments,whilethecollegeisresponsibleforthecoursedesignandreachingorganization.Theyaremakingjointeffortstotrainhighqualitytourguides.
           
          Additionallythegovernmentshouldstrengthenthecontinualeducationandtraining.Professionaltrainingensurestouristservicequality.Theprofessionalskillisveryimportantduringthecourseoftrainingbutthevocationalethicsalsocountsagreatdeal.
           
          3.2Changingconceptoftourguideservice
           
          Asacapablethirdindustry,tourismindustryturnsouttobeanewgrowthpointofournationaleconomy;itplaysapositiveroleinabsorbinglaborforces.
           
          However,therearesomewrongideasinthejobseekinginthetourismindustry.Forexample,asatourguidethereisnoneedtohaveahigheducationalbackground.Tourguideisnotagracejob.
           
          Actuallyitisonlyone-sidedaspect.Meanwhilethisideaisnotgoodforattractthetoptourguides.Maybemostgraduatesareholdingsuchideasothatfewofthemwilldevotethemselvestothetourguideteamforlong.
           
          Ontheotherhand,tourguideisnotashort-termwork.Similarly,thetourguideshouldtreatthisjobasothercareers.Inthefirstyears.Theycanworkinthefirstlinetoaccumulatetheexperiencethenreturntostayattheagenciestodosomemanagerialwork.Inotherwords,thisworkprovidesgoodopportunitiesforallthegraduateswhowanttodisplaytheirabilities.
           
          Touristsshallbeofcorrectattitudeandideainfrontofthisbusiness.Inparticular,asatourist,heoughttoomuchmorerespecttheworkoftheguideandunderstandtheiroccasionallywinymentality.
           
          3.3EnhancinggovernmentaladministrationoftourguideserviceinShanghai
           
          Inadditiontotheimprovementofthetourguidehimself,thegovernmentshouldtakestepstomakestandardtomanagethetourguidemarket.
           
          Asaninternationaltouristcity,Shanghaimustmakesomeregulationstoeffectivelysupervisethetourguideservice.
           
          Ifstrengthenthecompetition,thegovernmentcanheightenthedoorandestablishnewmanagerialmechanismtothetourguide.Toimprovethequalityofthetourguide,thegovernmentcouldletthecustomersgivethefeedbacksothatcanfairlyevaluatetheservice.Inthelongrun,itwillformagoodcompetitionsystem.
           
          Governmentwillcreateabetterworkingenvironmentforthetourguide.Thefunctionaldepartmentshouldpropagandizetheundeniablerecordevenpaymoreattentiontotheirlife.Thegovernmentshouldreleasetheeconomicpressureofthetourguidesothattheywilllessrelyonthekickbackfromtheshopping.
           
          Theinternaldivisionoflaborofthetourguidewillbemoreandmorefine.NowthetourguidemarketinShanghaishouldbedividedintofive.
           
          Conclusion
           
          ThethesismainlyfocusesonthetourguideserviceinShanghai.Withit’sdeepeningeconomicreform,Shanghaicity,formerlycrownedasthefinancial,economicandtradehuboftheFarEast,isboostingthetourismindustry.
           
          Thedevelopmentofthetourismindustrywillnotbeoffthetourguides.Therearesomeproblemsinthetourguideservice,whichbafflingthestrideofthetourism.
           
          Thereisashortsupplyoftheoriginsrelevantwiththetourguidesbusiness.Theninthisthesisthevaluetotheproblemoccurringinthetourguideserviceislimited.Andperhapstheadviceputforwardinthethesisisnotall-sided.Anywaythisthesiscanenlightenthereader’sthinkmoreasforhowtoimprovethesituationofthetourguideservice.
           
          References
           
          參考文獻
           
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          2.孫振華.吳國清.上海都市旅游.上海人民出版社,上海.2002年1月第1版
           
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          8.2005年3月上海旅游統計資料,上海旅游事業管理委員會